THIS WEEK I’M STILL NUMB SO I’M ASKING YOU TO CLICK INTO MY NEW FORBES ARTICLE FOR YOUR MONDAY HIGH!

AdobeStock_79111116-300x199

RESPECT: A DIFFERENT AND MORE POWERFUL PERSPECTIVE

 http://www.forbes.com/sites/forbescoachescouncil/2016/11/18/respect-a-different-and-more-powerful-perspective/

help
 I’M NUMB. HOW ABOUT YOU?

Sorry, I couldn’t even POST last week.  My nature is not be depressed or numb but that is what I still am.

I am in fear for our country, for our children and grandchildren and for ourselves.  I know I will find a way to fight aggressively against the prejudice and craziness but it will take some time.

Vampire
LAST NIGHT I WATCHED “SECRETS OF THE DEAD” ON PBS AND THE SHOW WAS ABOUT VAMPIRES. I learned how their existence got started and how it remains today. I felt virtuous for watching such foolishness  because it was on Public TV.

How many people will dress as Vampires tonight? How many children will want to be the “walking dead” while accepting real live candy?  What is the fascination with dead people who have come back to life?

The PBS show seemed to explain part of this by the fact that ancient people couldn’t explain why they had disease and barren crops much of the time.  It was easier to blame dead people who came back to haunt the living with catastrophic events.  Their solution was to dig up the buried person and cut out their heart and burn it in the village cross roads.  This supposedly took care of any further disasters from that Vampire. There were plenty more out there in the grave yards though!

240_F_71910526_GDWIvbNpykP6P9MpcpaSnJT79sPrvBn1
  I came across an interesting topic about the question of “Should I do stuff as a lawyer for free?”.  This is a little beyond  basic pro bono work which is almost a requirement for most attorneys.  This explores more the areas of doing volunteer work as well as free seminars, etc.

Let’s step back from this seemingly innocuous question and ask ourselves what is the motive behind doing  free work?  Is it to obtain more clients?  Is it to make ourselves feel better? Is it because of guilt? Are we looking to impress someone?  Or do we just  want to do something with our friends that isn’t straight legal work?

The reasons behind what we do each day is very important and will guide us into success or failure.  If we coldheartedly go out to try and persuade colleagues and clients that we are doing works because we are true caring individuals, this doesn’t work.  Somewhere along the line, if not done for the right reasons,  the truth will emerge, especially when the going gets tough.

target your customers concept with related word cloud handwritten on blackboard
          Last week we went over some ideas in how to figure out who your target market(s) is.

THIS WEEK, WE ARE GOING TO FIND OUT HOW TO CONNECT AND ALLOW THOSE TMs TO KNOW WHO YOU ARE AND HOW YOU CAN HELP THEM.

There are a few rules that should be discussed before we begin:

Handwriting of Marketing Strategy text on chalkboard with glowing light bulb
IT’S THE SAME AS RUNNING A FIRM WITHOUT A MARKETING PLAN.

Last week we talked about target markets and this week we need to see what the next step is to using that identified target market(s). So here we go:

  • Decide what the exact needs of your target market are.

AT A RECENT SEMINAR FOR LAWYERS, I MENTIONED THE IMPORTANCE OF KNOWING YOUR TARGET MARKET. THE RESPONSE I GOT WAS “WHAT IS A TARGET MARKET?”

Target Market Means Aiming Strategy At Consumers Targeted

Since this is the basis of all marketing, I thought it would be appropriate to spend some time talking about what is a target market and how to locate yours!

A TARGET MARKET IS FIRST OF ALL:

                       One of the hardest things attorneys find to do is ask for the right help.                                                     helpWhy is that:

  • Many attorneys have big egos and don’t want to admit they need help. They are afraid they will look weak and not competent.
  • Many attorneys don’t want to admit that they actually had lots of help just graduating from Law School, passing the Bar and finding work.  They actually feel they did it all on their own when in fact, family, teachers and others provided much needed help along the way.

iStock_000011317427Small
You might consider a few therapy sessions if these simple suggestions don’t work for you.  Because, let’s face it….you can’t be a successful, happy attorney unless you can handle a lot of negativity.  Solos have it even worse because they frequently don’t have anyone to “vent” or discuss the turmoil in their practices.

Anyway, let me give you a couple of ideas that might help or at least “band-aid” your angst.

  •             First, remember that none of this is PERSONAL. It is not about YOU. Most of the people who give you a hard time are doing it for reasons that have nothing to do with reality.  It is about how they are choosing to handle the situation.