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postcard  I came across Diane Feinstein’s request that we all send Postcards to the White House on March 15, 2017. SO LET’S DO IT!

The site with the instructions is http://www.oneequalworld.com/2017/02/08/theidesoftrump-postcards/ That explains the idea behind this campaign.  If the link doesn’t work, cut and paste it.  If that doesn’t work, go into http://www.oneequalworld.com. If that doesn’t work just send a postcard with a message on the back on March 15 to:

 President(for now)Trump, The White House, 1600 Pennsylvania Ave. NW, Washington, DC 20500.

AdobeStock_111289628Dear Readers,

As the year comes to an end, you know I like to give advice about how to handle the new year.  Well, this year is no different.Both you and your clients have had some real difficult times and some very unique challenges this past year.  Between the stock market behavior , job problems and the election debacle, doom and gloom has run rampant.  Many lawyers have suffered significant disruption of their businesses as clients and employers try to keep their heads above water.

Now, some of the experts tell us that the recession has turned around.  Other experts tell us that there is more disruption to come as the government goes crazy.Whatever happens, guess what?  WE STILL ALL HAVE THAT PIECE OF PAPER THAT SAYS WE ARE LAWYERS! Most people in the world don’t have that piece of paper. We have infinite possibilities to use that piece of paper to not only provide us with a living but to give us job satisfaction as well.

I’M FINALLY COMING OUT OF MY POLITICAL FUNK.  HOW ABOUT YOU?  OR ARE YOU STILL WITH YOUR HEAD IN THE SAND AND TRYING TO WAIT TO COME OUT UNTIL THINGS GET BETTER?

business man with his head buried in the sand

Now is the time to decide how you are going to handle the next four years.

One of the things that helped me come back to the world of the living was to decide what actions I could take to fight the obvious screwed up thinking of many American voters.  I started with a subject that I have written about previously which was Why Do People Choose to Do Things that Injure Themselves?  Why would someone not take a life saving drug? Why do people vote for something directly opposed to their self interest?

THIS WEEK I’M STILL NUMB SO I’M ASKING YOU TO CLICK INTO MY NEW FORBES ARTICLE FOR YOUR MONDAY HIGH!

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RESPECT: A DIFFERENT AND MORE POWERFUL PERSPECTIVE

 http://www.forbes.com/sites/forbescoachescouncil/2016/11/18/respect-a-different-and-more-powerful-perspective/

help
 I’M NUMB. HOW ABOUT YOU?

Sorry, I couldn’t even POST last week.  My nature is not be depressed or numb but that is what I still am.

I am in fear for our country, for our children and grandchildren and for ourselves.  I know I will find a way to fight aggressively against the prejudice and craziness but it will take some time.

target your customers concept with related word cloud handwritten on blackboard
          Last week we went over some ideas in how to figure out who your target market(s) is.

THIS WEEK, WE ARE GOING TO FIND OUT HOW TO CONNECT AND ALLOW THOSE TMs TO KNOW WHO YOU ARE AND HOW YOU CAN HELP THEM.

There are a few rules that should be discussed before we begin:

Handwriting of Marketing Strategy text on chalkboard with glowing light bulb
IT’S THE SAME AS RUNNING A FIRM WITHOUT A MARKETING PLAN.

Last week we talked about target markets and this week we need to see what the next step is to using that identified target market(s). So here we go:

  • Decide what the exact needs of your target market are.

Resolutions means to have to write big goals down, then split them out into “baby step goals” and then set a deadline for each baby step to end up with the big goal completed.

Isn’t that boring ! No wonder people give up almost immediately.

Behavioral Science tells us that it takes a person (including, believe it or not, lawyers) 23 continuous  days of a doing a new action or behavior to have it become a learned habit that will continue.  Well, gosh, that’s almost a whole month!  Instead of wasting time trying to figure this all out, let’s just decide that we won’t decide anything right now unless it is really, truly important to our well-being.  By this, I mean like stopping smoking, taking your medication, bathing regularly, or visiting your family and friends. Losing 25 lbs, exercising daily and finding the solution to World Peace can wait.

On Wednesday, April 6, 2016 I am presenting an ABA Women Rainmakers Spring 2016 Program titled :DON’T BE AFRAID TO PERSUADE: Using Persuasion to Win at Littler Law Firm in San Jose, California.  Here is how to register and be part of a dynamic learning experience.  We will also have networking and lunch!

What could be better? Just click in here:

SanJose.Attendee Invitation.Spring 2016