IT’S THE SAME AS RUNNING A FIRM WITHOUT A MARKETING PLAN.
Last week we talked about target markets and this week we need to see what the next step is to using that identified target market(s). So here we go:
- Decide what the exact needs of your target market are.
AT A RECENT SEMINAR FOR LAWYERS, I MENTIONED THE IMPORTANCE OF KNOWING YOUR TARGET MARKET. THE RESPONSE I GOT WAS “WHAT IS A TARGET MARKET?”
A TARGET MARKET IS FIRST OF ALL: