Articles Posted in TARGET MARKET

target your customers concept with related word cloud handwritten on blackboard
          Last week we went over some ideas in how to figure out who your target market(s) is.

THIS WEEK, WE ARE GOING TO FIND OUT HOW TO CONNECT AND ALLOW THOSE TMs TO KNOW WHO YOU ARE AND HOW YOU CAN HELP THEM.

There are a few rules that should be discussed before we begin:

Handwriting of Marketing Strategy text on chalkboard with glowing light bulb
IT’S THE SAME AS RUNNING A FIRM WITHOUT A MARKETING PLAN.

Last week we talked about target markets and this week we need to see what the next step is to using that identified target market(s). So here we go:

  • Decide what the exact needs of your target market are.

AT A RECENT SEMINAR FOR LAWYERS, I MENTIONED THE IMPORTANCE OF KNOWING YOUR TARGET MARKET. THE RESPONSE I GOT WAS “WHAT IS A TARGET MARKET?”

Target Market Means Aiming Strategy At Consumers Targeted

Since this is the basis of all marketing, I thought it would be appropriate to spend some time talking about what is a target market and how to locate yours!

A TARGET MARKET IS FIRST OF ALL: