I’ve always wanted to use that phrase because the media seems to use it to get your attention to buy stuff you don’t want!
However, I want you to “buy” my stuff. Why? Because coming out of denial and starting to market strategically and consistently is the way to increase your profit as well as your ultimate success.
For three weeks you have hopefully been reading about target markets and mission statements. But have you done any work about implementing them? This is where I hear solos saying they don’t have time, etc. I once heard that you have as much time as Beyonce! She gets a lot done and looks great.