Articles Posted in Persuasion

PERFECTHAVE YOU EVER WANTED TO TELL A CLIENT THAT YOU WOULD BE PERFECT FOR THEM BUT WAS AFRAID YOU’D BE SEEN AS OBNOXIOUS?

Well, let me show you how to do that and not only be sincere, but be seen as sincere.

  • Be certain to pinpoint what it is that you are perfect at…..and that’s not everything.

From Walter Isaason’s Book STEVE JOBS  A conversation between Steve and John Sculley who was CEO of Apple:

Steve’s head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. ” Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”

Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. ” He had a uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person,” Sculley recalled. ”