Articles Posted in MASTERY

THIS WEEK I’M STILL NUMB SO I’M ASKING YOU TO CLICK INTO MY NEW FORBES ARTICLE FOR YOUR MONDAY HIGH!

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RESPECT: A DIFFERENT AND MORE POWERFUL PERSPECTIVE

 http://www.forbes.com/sites/forbescoachescouncil/2016/11/18/respect-a-different-and-more-powerful-perspective/

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  I came across an interesting topic about the question of “Should I do stuff as a lawyer for free?”.  This is a little beyond  basic pro bono work which is almost a requirement for most attorneys.  This explores more the areas of doing volunteer work as well as free seminars, etc.

Let’s step back from this seemingly innocuous question and ask ourselves what is the motive behind doing  free work?  Is it to obtain more clients?  Is it to make ourselves feel better? Is it because of guilt? Are we looking to impress someone?  Or do we just  want to do something with our friends that isn’t straight legal work?

The reasons behind what we do each day is very important and will guide us into success or failure.  If we coldheartedly go out to try and persuade colleagues and clients that we are doing works because we are true caring individuals, this doesn’t work.  Somewhere along the line, if not done for the right reasons,  the truth will emerge, especially when the going gets tough.

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          Last week we went over some ideas in how to figure out who your target market(s) is.

THIS WEEK, WE ARE GOING TO FIND OUT HOW TO CONNECT AND ALLOW THOSE TMs TO KNOW WHO YOU ARE AND HOW YOU CAN HELP THEM.

There are a few rules that should be discussed before we begin:

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So you have taken a week to absorb my last blog and to reflect on EXACTLY who your target market(s) is. Next………

I’m sure you’ve been told the next step is to find out where your target market hangs out, what they read, etc.

FORGET THAT: START TO GET CREATIVE WITH THIS.

So you have identified your challenge and made certain that the description is accurate.  Then you decided on some goals and tasks to start working on overcoming that challenge.  The last piece is to do those action tasks until you have the desired results.

110_F_84969617_pzIfPerwZQNIXIoZ0qspcfn9IpLkwpebSOUNDS ALL TOO SIMPLE?  Actually this third step is the hardest.  Usually you start out relieved to have finally pinpointed exactly what the problem is.  Then you have taken precious time to decided what steps you need to take. Now you can start worrying that these may not be the right actions and/or that you can really do them.

NOW THE HONEYMOON IS OVER.  The last step is to pull out all stops and devise a method to actually do the actions tasks and to stick with them, revising along the way until you are rewarded with the right results.

3d small people - new player in the teamI wanted to let you know that we are forming a Mastermind Group for Attorneys here in Santa Cruz, CA.  Below is the announcement.  If you don’t live in this area but are interested in attending a group , let me know.  We will be expanding into other regions by skype or phone shortly.

                                      DYNAMIC  ATTORNEY MASTERMIND GROUP FORMING:

Led by Eleanor Southers, owner Professional Legal Coaching and Mastermind Facilitator

Everyone knows that the most people rank public speaking right up there with root canals or at least something to be avoided at all costs. Unfortunately, attorneys also know that being an effective speaker, whether it be in Court or in a Seminar, is a great benefit to their profession.

Public Speaking and Stage FrightAlthough there is not enough space here to go into details, I wanted to open up a conversation to explore why it is so scary and how attorneys can work towards feeling more comfortable in speaking.

  • Let’s first look at why this topic causes so much fear. Are you afraid you will make a mistake? You have no idea what to speak about? Do you think everyone will walk out when you start speaking? Do you feel it will open you up to criticism? The reasons go on and on. See if you can identify yours.

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I wrote this outline as a possible presentation at law schools.  It occurred to me that you might know some school or organization or even a student who could use this kind of information.

As part of my coaching practice, I have seen how different the legal job market is from even just  few years ago. So, we really have to approach it differently.

If this program or coaching using this type of information could help someone or an organization,  please suggest they read this blog.  Thank you.

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When thinking about a subject for my blog this week, I decided to take the plunge and discuss that I really believe that most of the lawyers I meet don’t aim high enough.  The goals they start out with are ones they can easily reach. True, many of them never even reach those, but I am now thinking that is because they are dull and boring and don’t excite the spirit enough to be committed to actualizing them.

What about if instead of just wanting more revenue, the lawyer’s umbrella goal (read my book for an explanation) was to become a judge?  Certainly if the lawyer were in desperate financial shape that might not be appropriate but there are many attorneys out there who only think they need more income.

Wouldn’t the juices start flowing if it could be shown that a high lofty goal would benefit the attorney in more ways than simply lock stepping into traditional goal setting.  Simply overcoming the resistance to thinking BIG will build confidence.  This confidence then can be spread down into the attorney’s everyday life.

What that means in legal terms is changing or adding a different area of the law to your practice.   Below is a reprint of an article I did in my former column as Philida, the Oracle  for BIG NEWS FOR SMALL FIRMS, State Bar Publication.  Good information here:

Gypsy fortune-teller uses a crystal ball to foretell the future             ORACLE OCTOBER, 2011

Dear Philida,