Articles Posted in Marketing

target your customers concept with related word cloud handwritten on blackboard
          Last week we went over some ideas in how to figure out who your target market(s) is.

THIS WEEK, WE ARE GOING TO FIND OUT HOW TO CONNECT AND ALLOW THOSE TMs TO KNOW WHO YOU ARE AND HOW YOU CAN HELP THEM.

There are a few rules that should be discussed before we begin:

Handwriting of Marketing Strategy text on chalkboard with glowing light bulb
IT’S THE SAME AS RUNNING A FIRM WITHOUT A MARKETING PLAN.

Last week we talked about target markets and this week we need to see what the next step is to using that identified target market(s). So here we go:

  • Decide what the exact needs of your target market are.

240_F_71910526_GDWIvbNpykP6P9MpcpaSnJT79sPrvBn1THEY ARE SCARED AT SOME LEVEL

I know you don’t want to hear this, but there are many attorneys who don’t really want to market themselves or their firm out of pure fear.  Unfortunately, solo attorneys don’t have a choice and have to market their services or be working at a severe disadvantage.

Introverts especially don’t like to feel that they are “imposing” on others.  So let’s look at some of the reasons that solos may be afraid to even do a marketing plan for their firm.

Young business woman trapped in a cubicle looking confused

So you have taken a week to absorb my last blog and to reflect on EXACTLY who your target market(s) is. Next………

I’m sure you’ve been told the next step is to find out where your target market hangs out, what they read, etc.

FORGET THAT: START TO GET CREATIVE WITH THIS.