IT’S THE SAME AS RUNNING A FIRM WITHOUT A MARKETING PLAN.
Last week we talked about target markets and this week we need to see what the next step is to using that identified target market(s). So here we go:
- Decide what the exact needs of your target market are.
I know you don’t want to hear this, but there are many attorneys who don’t really want to market themselves or their firm out of pure fear. Unfortunately, solo attorneys don’t have a choice and have to market their services or be working at a severe disadvantage.
Introverts especially don’t like to feel that they are “imposing” on others. So let’s look at some of the reasons that solos may be afraid to even do a marketing plan for their firm.
I’m sure you’ve been told the next step is to find out where your target market hangs out, what they read, etc.
FORGET THAT: START TO GET CREATIVE WITH THIS.