Articles Posted in Insight

THIS WEEK I’M STILL NUMB SO I’M ASKING YOU TO CLICK INTO MY NEW FORBES ARTICLE FOR YOUR MONDAY HIGH!

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RESPECT: A DIFFERENT AND MORE POWERFUL PERSPECTIVE

 http://www.forbes.com/sites/forbescoachescouncil/2016/11/18/respect-a-different-and-more-powerful-perspective/

iStock_000025922965SmallI’ve always wanted to use that phrase because the media seems to use it to get your attention to buy stuff you don’t want!

However, I want you to “buy” my stuff.  Why? Because coming out of denial and starting to market strategically and consistently is the way to increase your profit as well as your ultimate success.

For three weeks you have hopefully been reading about target markets and mission statements. But have you done any work about implementing them?  This is where I hear solos saying they don’t have time, etc.  I once heard that you have as much time as Beyonce! She gets a lot done and looks great.

Young business woman trapped in a cubicle looking confused

So you have taken a week to absorb my last blog and to reflect on EXACTLY who your target market(s) is. Next………

I’m sure you’ve been told the next step is to find out where your target market hangs out, what they read, etc.

FORGET THAT: START TO GET CREATIVE WITH THIS.

PERFECTHAVE YOU EVER WANTED TO TELL A CLIENT THAT YOU WOULD BE PERFECT FOR THEM BUT WAS AFRAID YOU’D BE SEEN AS OBNOXIOUS?

Well, let me show you how to do that and not only be sincere, but be seen as sincere.

  • Be certain to pinpoint what it is that you are perfect at…..and that’s not everything.

I was sick last week, so no blog but I did muse. Then I took a friend and  went to the beach and  this is the result of that musing…..                                                             


easter funny eggs sitting on a chair under umbrella on a sand and bottle of champain in a  bucket with watermelon. selective soft focus
                                                “DON’T PLAY LEAPFROG WITH A UNICORN”


                I came across this saying and thought that the suggestion might be helpful to attorneys.  My interpretation, which is always right, is that you shouldn’t engage with someone or thing that might really do you great harm.  This brings to mind the defense attorney who just won’t turn away any client even those that are obviously dangerous.  Or the family law case in which the client has had 4 prior attorneys and has sued them all.

Key to Success
Last blog I promised you that I would add the second key this week and next week will give you the third key.  Are you on the edge of your seat?

Second key is to TAKE ACTION.  What are your action choices you ask?

  • Therapy/counseling