Articles Posted in Goals

AdobeStock_111289628Dear Readers,

As the year comes to an end, you know I like to give advice about how to handle the new year.  Well, this year is no different.Both you and your clients have had some real difficult times and some very unique challenges this past year.  Between the stock market behavior , job problems and the election debacle, doom and gloom has run rampant.  Many lawyers have suffered significant disruption of their businesses as clients and employers try to keep their heads above water.

Now, some of the experts tell us that the recession has turned around.  Other experts tell us that there is more disruption to come as the government goes crazy.Whatever happens, guess what?  WE STILL ALL HAVE THAT PIECE OF PAPER THAT SAYS WE ARE LAWYERS! Most people in the world don’t have that piece of paper. We have infinite possibilities to use that piece of paper to not only provide us with a living but to give us job satisfaction as well.

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  I came across an interesting topic about the question of “Should I do stuff as a lawyer for free?”.  This is a little beyond  basic pro bono work which is almost a requirement for most attorneys.  This explores more the areas of doing volunteer work as well as free seminars, etc.

Let’s step back from this seemingly innocuous question and ask ourselves what is the motive behind doing  free work?  Is it to obtain more clients?  Is it to make ourselves feel better? Is it because of guilt? Are we looking to impress someone?  Or do we just  want to do something with our friends that isn’t straight legal work?

The reasons behind what we do each day is very important and will guide us into success or failure.  If we coldheartedly go out to try and persuade colleagues and clients that we are doing works because we are true caring individuals, this doesn’t work.  Somewhere along the line, if not done for the right reasons,  the truth will emerge, especially when the going gets tough.

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IT’S THE SAME AS RUNNING A FIRM WITHOUT A MARKETING PLAN.

Last week we talked about target markets and this week we need to see what the next step is to using that identified target market(s). So here we go:

  • Decide what the exact needs of your target market are.

Young business woman trapped in a cubicle looking confused

So you have taken a week to absorb my last blog and to reflect on EXACTLY who your target market(s) is. Next………

I’m sure you’ve been told the next step is to find out where your target market hangs out, what they read, etc.

FORGET THAT: START TO GET CREATIVE WITH THIS.

Sorry, I couldn’t get to my blog last week.  Next week I’m going to be on vacation but THIS WEEK I want to share something I think is exciting.  I have developed a new coaching program for people in law school and recent graduates.  Here it is:

Very smart dog thinks in the library
   Since the downturn in the economy in 2008, Law School Students are finding it harder to get legal jobs right after law school.  A much more aggressive and pre planned approach is necessary these days to insure success.

Additionally, the larger debt owed by students has created even more stress in obtaining work as soon as possible.  Consequently new tactics in job preparation as well as job searches and decisions needs to be made by Law Students starting in their first year of law school.

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ARE YOU READY TO TAKE A CHANCE?   DO YOU WANT TO BETTER CONTROL YOUR TIME?  DO YOU WANT TO PRACTICE LAW THE WAY YOU WANT TO?  

THEN YOUR BEST ANSWER IS TO “GO SOLO”

I went Solo starting on April 15, 1987 because I thought that if the Federal Government could get rich on that day, so could I.  I spent about 20 years proving that I could make a very nice living having a very large solo practice and I didn’t have to threaten anyone with garnishment or jail to do it!

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You must “work” every day, except Sunday, between 7-8 hours on finding a job. (If you have been unemployed for a year, you should have worked over 2,240 hours so far.) And if you are on unemployment insurance, that’s what the government is paying you to do.

  1. Plan every day what you will do with your time.
  2. Figure out the hard stuff that almost no one else is doing to find work. This is things like listing every adult friend or acquaintance that you or your family have ever known and informing them you need a job. Ask them for referrals to their lawyers where your “target market” exists.(that’s a breathing attorney).

Key to Success
Last blog I promised you that I would add the second key this week and next week will give you the third key.  Are you on the edge of your seat?

Second key is to TAKE ACTION.  What are your action choices you ask?

  • Therapy/counseling

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Wouldn’t it be wonderful to know how to meet any challenge you might have in your career? Will keep tuned and in to two or three more blogs, I’m going to give you a system to approach how you deal with obstacles which come up in your work.  So print out this blog or save it and refer back to it when you are feeling stuck.

First, You will need to identify the KIND of challenge you are facing. Some of the more obvious ones are:

  • Financial/ not enough income