Articles Posted in getting help

target your customers concept with related word cloud handwritten on blackboard
          Last week we went over some ideas in how to figure out who your target market(s) is.

THIS WEEK, WE ARE GOING TO FIND OUT HOW TO CONNECT AND ALLOW THOSE TMs TO KNOW WHO YOU ARE AND HOW YOU CAN HELP THEM.

There are a few rules that should be discussed before we begin:

                       One of the hardest things attorneys find to do is ask for the right help.                                                     helpWhy is that:

  • Many attorneys have big egos and don’t want to admit they need help. They are afraid they will look weak and not competent.
  • Many attorneys don’t want to admit that they actually had lots of help just graduating from Law School, passing the Bar and finding work.  They actually feel they did it all on their own when in fact, family, teachers and others provided much needed help along the way.

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You might consider a few therapy sessions if these simple suggestions don’t work for you.  Because, let’s face it….you can’t be a successful, happy attorney unless you can handle a lot of negativity.  Solos have it even worse because they frequently don’t have anyone to “vent” or discuss the turmoil in their practices.

Anyway, let me give you a couple of ideas that might help or at least “band-aid” your angst.

  •             First, remember that none of this is PERSONAL. It is not about YOU. Most of the people who give you a hard time are doing it for reasons that have nothing to do with reality.  It is about how they are choosing to handle the situation.

Young man sitting at desk with hands on keyboard and looking closely at the camera
EVERYBODY KNOWS THAT YOU CAN GET ALL THE INFORMATION YOU WANT ON GOOGLE   true or false?

You can look up ways to market your business, you can look up ways to be happier and you can look up information about just any problem you are having. But what is the “clincher”?  You are getting an opinion designed for everyone, not just you!

I give a lot of value by publishing a book about being a better lawyer.  It is extremely helpful and is really a self help book for lawyers.  But, believe me, it’s nothing like working with me in a one on one coaching arrangement.  This is also true of the talks that I give.  You get value but then you may not be able to actually use it.

240_F_71910526_GDWIvbNpykP6P9MpcpaSnJT79sPrvBn1THEY ARE SCARED AT SOME LEVEL

I know you don’t want to hear this, but there are many attorneys who don’t really want to market themselves or their firm out of pure fear.  Unfortunately, solo attorneys don’t have a choice and have to market their services or be working at a severe disadvantage.

Introverts especially don’t like to feel that they are “imposing” on others.  So let’s look at some of the reasons that solos may be afraid to even do a marketing plan for their firm.

Sorry, I couldn’t get to my blog last week.  Next week I’m going to be on vacation but THIS WEEK I want to share something I think is exciting.  I have developed a new coaching program for people in law school and recent graduates.  Here it is:

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   Since the downturn in the economy in 2008, Law School Students are finding it harder to get legal jobs right after law school.  A much more aggressive and pre planned approach is necessary these days to insure success.

Additionally, the larger debt owed by students has created even more stress in obtaining work as soon as possible.  Consequently new tactics in job preparation as well as job searches and decisions needs to be made by Law Students starting in their first year of law school.

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ARE YOU READY TO TAKE A CHANCE?   DO YOU WANT TO BETTER CONTROL YOUR TIME?  DO YOU WANT TO PRACTICE LAW THE WAY YOU WANT TO?  

THEN YOUR BEST ANSWER IS TO “GO SOLO”

I went Solo starting on April 15, 1987 because I thought that if the Federal Government could get rich on that day, so could I.  I spent about 20 years proving that I could make a very nice living having a very large solo practice and I didn’t have to threaten anyone with garnishment or jail to do it!

Key to Success
Last blog I promised you that I would add the second key this week and next week will give you the third key.  Are you on the edge of your seat?

Second key is to TAKE ACTION.  What are your action choices you ask?

  • Therapy/counseling

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Wouldn’t it be wonderful to know how to meet any challenge you might have in your career? Will keep tuned and in to two or three more blogs, I’m going to give you a system to approach how you deal with obstacles which come up in your work.  So print out this blog or save it and refer back to it when you are feeling stuck.

First, You will need to identify the KIND of challenge you are facing. Some of the more obvious ones are:

  • Financial/ not enough income

3d small people - new player in the teamI wanted to let you know that we are forming a Mastermind Group for Attorneys here in Santa Cruz, CA.  Below is the announcement.  If you don’t live in this area but are interested in attending a group , let me know.  We will be expanding into other regions by skype or phone shortly.

                                      DYNAMIC  ATTORNEY MASTERMIND GROUP FORMING:

Led by Eleanor Southers, owner Professional Legal Coaching and Mastermind Facilitator