Articles Posted in commitment

were you there?  marching-200x300

This is only the beginning of four years of doing everything we can to uphold the Constitution and our civil rights and more important, save our children’s future!

I have, for the past few years, made this blog about giving attorneys things to think about during each week and hints about actions they can take to make their practices better.  I have the overwhelming need now to change direction, at least for awhile, to keep my audience aware of what they can do each week to resist the destruction of our beautiful nation.

Dollarphotoclub_64803634-300x225I’m going away, but I’ll be back….

So all you nice people who read my blog can be assured that after I spend time with my children and grandchildren and old friends, I’ll return with an outstanding blog for Monday, January 2, 2017.  How did it get to be 2017 without my knowing it?

So, here’s wishes you all the best Holiday you deserve in this terrible time of trouble in our beautiful country.  Rest assure, we will not let those idiots ruin the climate change agenda and we will continue to fight for the rights of all humans. That’s my pledge for the New Year and I hope it is yours.

AdobeStock_111289628Dear Readers,

As the year comes to an end, you know I like to give advice about how to handle the new year.  Well, this year is no different.Both you and your clients have had some real difficult times and some very unique challenges this past year.  Between the stock market behavior , job problems and the election debacle, doom and gloom has run rampant.  Many lawyers have suffered significant disruption of their businesses as clients and employers try to keep their heads above water.

Now, some of the experts tell us that the recession has turned around.  Other experts tell us that there is more disruption to come as the government goes crazy.Whatever happens, guess what?  WE STILL ALL HAVE THAT PIECE OF PAPER THAT SAYS WE ARE LAWYERS! Most people in the world don’t have that piece of paper. We have infinite possibilities to use that piece of paper to not only provide us with a living but to give us job satisfaction as well.

I’M FINALLY COMING OUT OF MY POLITICAL FUNK.  HOW ABOUT YOU?  OR ARE YOU STILL WITH YOUR HEAD IN THE SAND AND TRYING TO WAIT TO COME OUT UNTIL THINGS GET BETTER?

business man with his head buried in the sand

Now is the time to decide how you are going to handle the next four years.

One of the things that helped me come back to the world of the living was to decide what actions I could take to fight the obvious screwed up thinking of many American voters.  I started with a subject that I have written about previously which was Why Do People Choose to Do Things that Injure Themselves?  Why would someone not take a life saving drug? Why do people vote for something directly opposed to their self interest?

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  I came across an interesting topic about the question of “Should I do stuff as a lawyer for free?”.  This is a little beyond  basic pro bono work which is almost a requirement for most attorneys.  This explores more the areas of doing volunteer work as well as free seminars, etc.

Let’s step back from this seemingly innocuous question and ask ourselves what is the motive behind doing  free work?  Is it to obtain more clients?  Is it to make ourselves feel better? Is it because of guilt? Are we looking to impress someone?  Or do we just  want to do something with our friends that isn’t straight legal work?

The reasons behind what we do each day is very important and will guide us into success or failure.  If we coldheartedly go out to try and persuade colleagues and clients that we are doing works because we are true caring individuals, this doesn’t work.  Somewhere along the line, if not done for the right reasons,  the truth will emerge, especially when the going gets tough.

target your customers concept with related word cloud handwritten on blackboard
          Last week we went over some ideas in how to figure out who your target market(s) is.

THIS WEEK, WE ARE GOING TO FIND OUT HOW TO CONNECT AND ALLOW THOSE TMs TO KNOW WHO YOU ARE AND HOW YOU CAN HELP THEM.

There are a few rules that should be discussed before we begin:

240_F_71910526_GDWIvbNpykP6P9MpcpaSnJT79sPrvBn1THEY ARE SCARED AT SOME LEVEL

I know you don’t want to hear this, but there are many attorneys who don’t really want to market themselves or their firm out of pure fear.  Unfortunately, solo attorneys don’t have a choice and have to market their services or be working at a severe disadvantage.

Introverts especially don’t like to feel that they are “imposing” on others.  So let’s look at some of the reasons that solos may be afraid to even do a marketing plan for their firm.

iStock_000025922965SmallI’ve always wanted to use that phrase because the media seems to use it to get your attention to buy stuff you don’t want!

However, I want you to “buy” my stuff.  Why? Because coming out of denial and starting to market strategically and consistently is the way to increase your profit as well as your ultimate success.

For three weeks you have hopefully been reading about target markets and mission statements. But have you done any work about implementing them?  This is where I hear solos saying they don’t have time, etc.  I once heard that you have as much time as Beyonce! She gets a lot done and looks great.