Just imagine a nice person standing on one side of a gate and letting in all kinds of referrals to your business each time the gate is opened. You could even have each referral be a real qualified lead and if you have trained your gatekeeper correctly, it will be.
OK, we all feel this would be great for our business. But how do we know what our own gatekeepers looks like? Going back to the basics, what is your target market? Hopefully after all my blogs you have come up with at least one target (best client) profile.
To help you understand, let’s use my example from the time when I practiced personal injury and workers’ comp law. My best client was someone injured in an accident which, for PI, was not their fault and for WC it didn’t matter as long as it happened at work.