- Many attorneys have big egos and don’t want to admit they need help. They are afraid they will look weak and not competent.
- Many attorneys don’t want to admit that they actually had lots of help just graduating from Law School, passing the Bar and finding work. They actually feel they did it all on their own when in fact, family, teachers and others provided much needed help along the way.
You might consider a few therapy sessions if these simple suggestions don’t work for you. Because, let’s face it….you can’t be a successful, happy attorney unless you can handle a lot of negativity. Solos have it even worse because they frequently don’t have anyone to “vent” or discuss the turmoil in their practices.
Anyway, let me give you a couple of ideas that might help or at least “band-aid” your angst.
- First, remember that none of this is PERSONAL. It is not about YOU. Most of the people who give you a hard time are doing it for reasons that have nothing to do with reality. It is about how they are choosing to handle the situation.
You can look up ways to market your business, you can look up ways to be happier and you can look up information about just any problem you are having. But what is the “clincher”? You are getting an opinion designed for everyone, not just you!
I give a lot of value by publishing a book about being a better lawyer. It is extremely helpful and is really a self help book for lawyers. But, believe me, it’s nothing like working with me in a one on one coaching arrangement. This is also true of the talks that I give. You get value but then you may not be able to actually use it.
I know you don’t want to hear this, but there are many attorneys who don’t really want to market themselves or their firm out of pure fear. Unfortunately, solo attorneys don’t have a choice and have to market their services or be working at a severe disadvantage.
Introverts especially don’t like to feel that they are “imposing” on others. So let’s look at some of the reasons that solos may be afraid to even do a marketing plan for their firm.
However, I want you to “buy” my stuff. Why? Because coming out of denial and starting to market strategically and consistently is the way to increase your profit as well as your ultimate success.
For three weeks you have hopefully been reading about target markets and mission statements. But have you done any work about implementing them? This is where I hear solos saying they don’t have time, etc. I once heard that you have as much time as Beyonce! She gets a lot done and looks great.
Taking into account, the value you are going to give to your Target Market, you begin to build or modify your website. Remember last week we talked about a Probate/Trusts/Wills attorney’s possible mission statement?If you don’t recall, take a look at that blog and intertwine those values into the website outline that I’m going to give you. Or even better, take out your mission statement and use it as a inspirational tool for updating or building your website.
CUTTING EDGE WEBSITE RENOVATION
I’m sure you’ve been told the next step is to find out where your target market hangs out, what they read, etc.
FORGET THAT: START TO GET CREATIVE WITH THIS.
Read on. This might just be the answer.
You probably already know the elements of a good marketing plan. Most of it is broken down in the illustration above. Yes, you need to strategize your plan to access your target market. Wait, stop right there.
Resolutions means to have to write big goals down, then split them out into “baby step goals” and then set a deadline for each baby step to end up with the big goal completed.
Isn’t that boring ! No wonder people give up almost immediately.
Behavioral Science tells us that it takes a person (including, believe it or not, lawyers) 23 continuous days of a doing a new action or behavior to have it become a learned habit that will continue. Well, gosh, that’s almost a whole month! Instead of wasting time trying to figure this all out, let’s just decide that we won’t decide anything right now unless it is really, truly important to our well-being. By this, I mean like stopping smoking, taking your medication, bathing regularly, or visiting your family and friends. Losing 25 lbs, exercising daily and finding the solution to World Peace can wait.